Glossary
Social media analysis — key terms
Plain-language definitions for agencies, PR teams, and researchers working with social media comment data.
Stance Analysis
Classifying comments by what they support or oppose — not just whether the tone is positive or negative.
Sentiment Analysis
Measuring the emotional tone of text as positive, negative, or neutral. Widely used but limited for opinion research.
Narrative Clustering
Grouping comments by the argument or theme they represent, so the 3–8 real debates in a comment section become visible.
Engagement Weighting
Scoring each comment by its likes and replies to show which opinions actually shaped the conversation.
Social Listening
Monitoring social media platforms for mentions, trends, and conversations relevant to a brand or topic.
Opinion Mining
Extracting structured opinion data from unstructured text — a broader category that includes both sentiment and stance analysis.
Want to apply these concepts in practice?
Narativ runs stance analysis, narrative clustering, and engagement weighting on live comment sections — from £1 per post.
See pricing